MailMaster is an IBC-developed system that enables your business to manage permission-based email communication in a fully customisable and technically robust environment.
The MailMaster service provides an end-to-end email management package that is specifically tailored to meet your requirements, while eliminating the need for in-house technical expertise. MailMaster has a suite of options including web interface, mailing list management, reporting, and integration with your existing CRM if required.
With MailMaster’s powerful and unique Dynamic Content Merging facility, you can send personalised and customised emails to your entire mailing list. This means every person on your list can receive an email that has content in it specifically relevant to that individual. The content can be merged into the email from different data sources based on the profile information of the person you are sending to. You can merge content from your website databases, your internal databases or from other databases that may be located elsewhere on the Net.
Personalising and customising each email makes each email more relevant and valuable to the individual recipients. It's a brilliant publishing and marketing tool for effective 1 to 1 communications.
MailMaster is available as software to host on your own servers and infrastructure, or as a hosted service within IBC’s datacenter.
For more information on IBC MailMaster contact IBC Solutions.
