introduction to MailMaster

MailMaster, with its advanced sending, integration and reporting tools, truly is powerful server software for email campaign management. Fully customisable and technically robust, MailMaster allows you to manage all of your email marketing communications with ease. By integrating new and exciting functionality, MailMaster offers an innovative approach to the future of email marketing.

personalisation and content customisation

• Send according to user-defined preferences (HTML, Text)
• Personalise and customise with graphics and database elements including salutations, subject line, inline content, graphics, dynamic content, recipient-specific URLs
• Personalisation, including subject line, inline content, graphics, and dynamic content
• Include content from external data sources such as news, events, product catalogue details, FAQs and more

WYSIWYG editor

• Use WYSIWYG to easily produce mailing templates
• Use to easily edit email content for mailouts

review and test mail facility

• On-screen review of email
• Test email facility prior to broadcast

automation

• Subscribe, unsubscribe, hard and soft bounce handling
• Automated tracking and real time response
• Delivery status notification
• Automated subscriber registration and unsubscription
• Automated facility for Double Opt-In Subscription Management
• High speed, automated delivery on multiple threads

integration

• Integrate with wide range of databases (tested for MS SQL, MySQL, Oracle) using an OLeDB Provider/Driver and database applications
• Write data directly to databases using an OLeDB Provider/Driver
• Import & export mailing list contact data using universal standard CSV format
• Automatic database write-back for bounces, duplicates and reporting

filtering

• Add filters to lists to segment mailouts based on profile data

mailing templates

• Create attractive email designs using customised templates with your logo, colours, web design, etc.

administration management & reporting

• Role-based permission system for Administrators, Managers and Users
• Security Features
• Management Reports

archiving

• Optional archiving of sent emails if needed for record keeping
• Uses MS .NET Framework
• Fully browser-based. MS Internet Explorer required for full admin functionality

complies with both best practice & privacy law legislation