IBC Digital has signed you up to the Google suite of analytics at no cost to you so we can make helpful and informal suggestions for improving your websites performance. We highly recommend you have your own login to this information so that you can be in full control, and we can organise this with your approval.
Alternatively, you can arrange for us to provide a monthly report sent straight to your inbox. This additional service would be charged either casually or direct from your Service Plan, HOWEVER, as an introductory offer, so you can see the benefits for yourself, we offer you the first three months free!
Please read the information below to learn how the different website statistic tools can help you gauge how well your website is performing.
IBC Web Stats
All IBC Digital websites come with a Web Statistics package that provides you with powerful information about the traffic to, within and from your website.Read More »
We highly recommend you access Google Analytics to compliment the IBC Digital Web Statistics we provide you.Read More »
Google Webmaster Tools is a free application that allows you to 'see' your website the way Google sees it.Read More »
Now we have all this data, what do we do with it? Let us explain
Attracting more people to your website without paying for links is called SEO, Search Engine Optimisation. We use website statistics to understand how to design and optimise a website to reach the target audience. Our SEO specialists have spent years learning the best ways to ensure websites are optimised for different audiences and search engines, and are constantly reviewing their methods to stay abreast of the latest algorithms used by the major search engines.
SEO is important because a well-designed and optimised site tends to rank better in search engine listings and thereby receive more traffic than non-optimised sites. SEO is a cost effective means of optimising your website and should be used alone or in conjunction with SEM.
SEM (Search Engine Marketing) is a way to pay for links from Google and other search engines. It can enhance SEO by increasing a sites ranking in a shorter time frame than SEO alone and can improve the ranking of keywords unique to your website. Paid search is very cost effective as paid ads are displayed in search results based on a ‘cost per click’ model. This means that the advertiser only pays when someone searches for one of their keywords and clicks on the ads.SEO and SEM are only a small component of Digital Marketing. Digital Marketing is the promotion of products and services through digital mediums like Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner. The Google suite of analytic tools and IBC Digital Web Statistics gives us data about who our customers are and the best way to engage with them. While this can seem like a lot of work, IBC Digital looks forward to helping you so contact us to discuss which Digital Marketing package would be right for you.