IBC Digital understands that a company's brand must be repeatedly and consistently used to leave a lasting impression. To do this the company's brand must be used on all forms of public communication, including the website, to promote recognition.
Brand recognition is a user/clients ability to recognise a product or service quickly based on visual clues and it is important to use consistent brand elements to facilitate this recognition.
Our graphic design team will ensure the website design promotes the brand and brand values of the organisation. The brand value being the 'perception' the organisation would like to convey about their product or service.
The incorporation of the brand will be refined and unobtrusive so that users of your website do not feel they are being 'advertised' to. The brand values will seamlessly show through design elements such as fonts, colour, imagery, logo and artwork. Consistent use of the organisations style guide will ensure the website is recognisable as an extension of that organisations offline brand.
All our websites are designed to be optimized for brand recognition, user preferences and search engine optimization. If you would like to know more about how we can build you a custom website with a custom design, talk to our IBC Digital team today.